Modern Barrel Company

Written By Kristina Bird

When Luis Vecchio was tasked with finding a skilled product photographer for start-up brand, Modern Barrel Company, he immediately thought of former collaborator Bird + Bird Studio. “I knew that they did very good work and that they did product photography," he said. The product, an electric spirit barrel that accelerates maturation, required careful consideration to effectively showcase the tool’s ease of use, sleek design, and role in the everyday kitchen. 

Vecchio, who has moved on to other ventures, helmed Modern Barrell Company’s marketing efforts. He and the product’s inventors sought to showcase the unique tool’s principal use: to allow everyone to transform any spirit of their choosing without the laborious maturation and oxygenation process that typically takes years. "We cannot speed time up. We just do the things in a shorter time that happen naturally,” he added.

A few days before the scheduled shoot, the team found out they wouldn’t have the product in hand due to manufacturing delays. However, with creative thinking, Kristina Bird and Autumn Johnson determined they could carry on with the shoot with a product stand-in, and later render the final product into the image. They set us up for success with the future,” said Vecchio. The studio heads also took into account the ads publication format, crafting lifestyle photos aimed at social media platforms like Facebook.

“Kristina & Autumn set us up for success with the future”

- Luis Vecchio

"As a whole it was received well,” he added. "[The] photography was great." "For what the marketing team was trying to do, it was really beneficial."

"I just like Kristina and Autumn...they get it,” he added. "They understand the product...I always appreciate that."

Kristina Bird
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