With 200 million active Amazon Prime subscribers, it’s a no-brainer that your business should be prioritizing the platform, but with 1.5 million active sellers, it’s important to make sure your brand stands out among the competition. By optimizing the photographs used for your Amazon Product Listings, you can help turn browsers into customers! Your products will only look as good as the imagery that you use to advertise them, so make sure you’re taking advantage of the opportunity to optimize your listings.

1. Get the Technical Elements Right

Before we dive into how you can truly optimize your photographs for Amazon, it’s essential to understand the technical guidelines that the e-commerce platform has in place. Any product images that are submitted to Amazon must follow the requirements outlined or they will prevent your products from going live. These guidelines outline:

The file types permitted
How files must be named
Appropriate pixel dimensions
Color modes
And more

If you’re not familiar with product photography, some of these technical elements may go right over your head! Luckily, when you work with our team you can trust us to make sure your photos are ready for listing.

2. Take Advantage of All Image Slots

When posting a product on Amazon, there are nine photo spots available for each listing. To get the most out of your listing, you should try to use all of the spots available. This will help simulate the traditional buying experience for your customer since they cannot physically hold the product before purchasing. When conducting a commercial photoshoot for your products, it’s important to make sure you are getting photos from every angle of your product. These slots are perfect for highlighting the details such as packaging, additional accessories, or showing how a product is used.

3. Properly Assign Image Priority

After you have all of your product images gathered for your listing, it’s essential to properly assign image priority. The first and most important part of your listing will be choosing the main product photo. This is the first image that potential customers will see when browsing Amazon. Your main product photo is required to have the full product in frame on a solid white background. The main photo must also be free of additional items, text, or inset images. Once you have your main product image selected, it’s important to assign image priority to the rest of the photos. As a prospect browses the images, the order of the photos should make sense. When choosing the order for your images, think about how a customer would experience your product if they were shopping in-store.

4. Your Amazon Product Imagery Should Share Valuable Information

While your main product photo needs to be free from any distractions, the guidelines for the additional eight photos are a bit looser. When planning your commercial shoot, it’s important to go in with a clear idea about what your brand is trying to communicate. These photos may include setting your product up with a realistic background or demonstrating real people using the product. Just remember that your product should still be the main focus of each photo. Another great way to use these photo slots to your advantage would be to create graphics by pairing your imagery with text to further communicate the details of your product.

5. Don’t Forget About Your Target Audience

One of the most important things to remember is to keep your target audience in mind. Your imagery should show your audience that your product fits their lifestyle. The photos on your Amazon listing are going to be the first thing that your prospects see about your brand and product. It is essential to make the right impression to draw them in and get them to take a closer look!

Commercial Photoshoots Are An Investment

It’s no secret that strong imagery is an important investment for every brand in our digital society. As the world of e-commerce continues to grow, your business needs to do everything it can to stand out among the competition. Commercial product photoshoots are a great investment for your business that will not only lead to sales conversions but can also help promote brand identity and customer loyalty.

Is it time to refresh your product photography? Schedule a call with us today to start planning your commercial photoshoot! Browse our portfolio of product photos for inspiration. We’d love to help you take control in the digital space.

Optimizing Your Amazon Listing’s Photographs 101