What Story Is Your Photography Telling?

Photography is a crucial part of your business and ultimately can make or break your sales. Think about the last time you bought something online. How did you feel about the product photo? What about the other imagery on the website? How did it affect your purchasing behavior? The visuals you share with your audience play a critical role in telling your brand’s story. Without the proper photography present, your business could be missing out on opportunities to properly engage with your audience.

Imagery Tells Your Brand Story

It's no secret that the power of an image can have a remarkable impact on a person's view of the world. This same impact is happening every time someone views your brand's imagery. If you’re using outdated photos or stock photography, you’re likely not making the most notable impression on your audience.

Just how your personal camera roll helps you tell your story, your business’ asset library helps to tell your brand's story. If you were sharing photographs from a vacation you took, you wouldn’t pull up generic images from the resort website to share with your friends and family, you would post your own unique photographs that show your experience through your lens. 

Imagery for your brand gives you the space to accentuate what makes your brand unique. Your process, team, and final product are much different than your competitors, and it’s essential to highlight that across all of your marketing assets. Doing so will not only improve perceptions of your brand but also help with your brand recognition. 

Make a lasting first impression

As the number of businesses continues to increase, so does your number of competitors. If you want to make a lasting first impression, it’s no longer enough to just have clear, high-quality photographs. Each and every visual that you’re using to represent your brand needs to be communicating something about your brand to your prospects. Your photography should share valuable information, evoke an emotional response, and communicate your business values.

When creating brand imagery there are a few main points we like to focus on:

First, how do we convey the benefits of your business to your consumers? In what ways can we highlight what makes your product or service better than the competitor, and how can your brand add value to the consumer?

Next, we look at the tone that best resonates with your audience? Is your brand fun and bubbly or more clean and elegant? Who are we engaging with and how are we communicating with them?

Finally, what emotions should your prospects feel when they’re interacting with your brand? Imagery is one of the most effective ways to evoke emotion and tell a story when engaging with your audience.

Tell Your Story

If you’re not taking charge of your brand imagery, you’re doing a disservice to not only your brand but also your customers. The visuals for your brand live across all of your marketing assets and are what you use to communicate to your audience. If you’re not sharing your brand’s story, you’re not really saying anything.

Our team’s expertise is ready to help you capture the perfect photos to accurately tell your brand’s story in an engaging way. Contact us today to begin planning your updated marketing shoot.